Cover Communications
1 min readMay 31, 2017

Best Days of My Life: How Shell is Using Global Artists + Innovation to Promote Cleaner, Sustainable Energy Around the World

What happens when you take the world leader in energy innovation, seven energy ideas and six international award-wining artists and put them together?

It’s gonna be the best days of your life!

Recently, Shell collaborated with Oscar Award-winner Jennifer Hudson, Brazilian singer Luan Santana, British performer Pixie Lott, American dance act Steve Aoki, China’s pop-star Tan WeiWei and Nigerian Idol Yemi Alade to promote energy innovation for the company’s #makethefuture campaign. The finished product of the collaboration is an incredibly creative, slick music video featuring Hudson and other performers’ soulful voices laid over a thumping baseline; with each of the music artists demonstrating how groundbreaking sustainable energy ideas are used in our everyday lives around the world.

Put your headphones on, turn up the volume and go have the “best day of your life!”

Check out the video and learn more about the work Shell is doing.

Cover Communications

DC-based #PR + strategic #communications agency specializing in media relations, public + gov't affairs, and crisis/reputation management